Pandas Pascal Coenen
– 2min Read

Meet our Chief Revenue Officer: Pascal Coenen

Pascal joined Pandas in August 2020, bringing with him 20 years of experience in the used electronics market and a global network of partners.

One of the pioneers in the trade industry, Pascal created Zone Impact in 2000, a company specializing in offline and online trade-in solutions for retailers.

With a network of 1200 affiliated stores in Benelux, Spain, Portugal, and Romania, he partnered up with some of the biggest names in the telecommunication industry such as Orange Telecom, Proximus, and many more!

Subsequently, Pascal launched a refurbishing company, developing recommerce channels in Asia and Africa, but also in Europe, where it became one of the top 3 players in the market.

After a decade – and a total of 2.5 million(!) phones traded in – he sold the business to Hyla Mobile.

After that, Pascal has carried his mission to find the best routes to collect and repurpose second-hand mobile devices. helping players like Brightstar with global trading services specialising on developing high-value B2B channels.

With a voracious appetite for getting down to business, he said that the most exciting aspect of this new step is what we can accomplish together:

“The trade-in business hasn’t changed for years, but in Pandas’ technology I see an opportunity to change things forever and for the better.”

Originally from Belgium, Pascal enjoys traveling and exploring new cultures.

His latest challenge is to learn how to make moussaka, but we’re trying to convince him that he should first make us his homeland’s famous “moules-frites”!

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